—- WEBSITE DEVELOPMENT
Strata Facilities Management
FM Contracting — Abu Dhabi, UAE
Soft Services
Hard Services
Background —————————
Strata Facilities Management is an Abu Dhabi-based FM contractor providing both soft services — cleaning, waste management, landscaping, pest control — and hard services — HVAC maintenance, electrical and plumbing upkeep, and civil maintenance — to commercial and residential properties across Abu Dhabi.
The Challenge ————————-
FM contracting in Abu Dhabi is a competitive, relationship-driven market. When Strata was shortlisted for contracts or approached by property managers, the lack of a structured digital presence created doubt during the evaluation stage. Competitors with professional websites were perceived as more established, even when Strata had more relevant local experience.
What Was Delivered —————-
Homepage with service overview and Abu Dhabi market focus
Soft Services page — detailed scope per service category
Hard Services page — HVAC, electrical, plumbing, civil maintenance
About page — company profile, geographic coverage, team overview
Contract enquiry form tailored for FM procurement
Mobile-optimised — built for property and facility manager use
OUTCOME —————
Strata now has a website that clearly separates and communicates the two service divisions — removing ambiguity during client evaluation. The structured service pages give property managers the information needed to assess scope fit before making contact, resulting in more qualified initial enquiries and a stronger positioning as a full-service FM provider.